China FAW Group Import and Export Co., Ltd. has recently made a significant move in expanding its market presence in Europe by signing an authorized sales agreement with Norway’s Motor Gruppen. This agreement designates Motor Gruppen as the exclusive sales partner for Hongqi’s new energy vehicle models, the EH7 and EHS7, in the Norwegian market. This partnership lays a solid foundation for the entry of these models into the broader European market.
The collaboration with the Norwegian dealer is a crucial step for Hongqi’s expansion in Europe and is expected to enhance the brand’s visibility and market penetration in the region. The Hongqi EH7, an all-electric sedan, was officially launched in March 2024, while the EHS7, Hongqi’s first mid-to-large battery-electric SUV, made its global debut at this year’s Auto China in Beijing. With the agreement with Motor Gruppen in place, the European launch of these two models is now in its final stages.
The Hongqi EHS7, part of Hongqi’s new energy sub-brand, is set to deliver an intelligent and enjoyable driving experience. Scheduled for an official launch in the Chinese market in mid-2024, the EHS7 is built on the Hongqi Jiuzhang intelligent platform HIS, incorporating over 100 key technologies, including SOA software architecture and full-vehicle OTA capabilities. These innovations promise an exceptional experience in intelligent cabin and smart driving, with features like city NOA (navigation on autopilot) and highway NOA supported by the platform. These advanced technologies ensure that the vehicle’s intelligence offers practical and meaningful benefits for everyday driving.
Overall, the agreement with Motor Gruppen marks a significant milestone for China FAW Group Import and Export Co., Ltd. and Hongqi in expanding their presence in the European market. With the EH7 and EHS7 poised to make their debut in Norway and eventually in other European countries, the future looks promising for Hongqi’s new energy vehicle models.
