Ford’s EV Sales Remain Flat Despite Overall US Sales Rising in July
Despite a 9% increase in overall US sales for Ford in July, the company’s electric vehicle (EV) sales remained flat. Ford’s CEO, Jim Farley, has promised the unveiling of a new breakthrough EV in the coming days.
Ford reported selling a total of 198,313 vehicles in the US in July, marking a 5% year-over-year increase. However, their EV sales only experienced a minor 0.2% growth. The Mustang Mach-E, Ford’s electric SUV, had its best July ever with 5,308 units sold. The F-150 Lightning also saw a slight increase in sales, with 2,831 units sold.
On the other hand, sales of the E-Transit electric van continued to decline, with only 90 units sold in July, down by 89% compared to the previous year. Overall, Ford sold 8,229 EVs in July, a slight decrease from the same period last year.
Ford’s EV sales for the first seven months of 2025 have decreased by 9.9% compared to the same period in 2024. During the second-quarter earnings call, Farley announced plans to design and build a new breakthrough EV and platform in the US, calling it a “Model T moment” for Ford.
Ford aims to focus on trucks and SUVs in the EV market, developing a new low-cost EV platform and manufacturing LFP batteries in Michigan to produce more affordable electric models. The first electric model built on this new platform is expected to be a mid-size pickup truck set to launch in 2027.
In an effort to boost sales, Ford launched the “Triple Zero” promotion in July, offering $0 down, 0% interest, and zero payments for the first 90 days. This initiative follows the success of the “From America, For America” campaign, which provided employee pricing to all customers.
For those interested in experiencing the Mustang Mach-E and F-150 Lightning firsthand, Ford offers test drives at dealerships near you. Stay tuned for more updates on Ford’s big EV plans, set to be revealed on August 11 in Kentucky.
