Haier Group and Changan Automobile Forge Strategic Alliance to Drive Innovation Across Mobility and Manufacturing
Shanghai (Gasgoo)- On July 23, Haier Group and Changan Automobile inked a comprehensive strategic cooperation agreement in Chongqing, heralding a new era of collaboration in emerging sectors such as new energy vehicles, intelligent manufacturing, supply chains, health tech, and global brand development.
The partnership between these two industrial giants aims to integrate home, vehicle, and lifestyle ecosystems on a large scale, fostering innovation and growth in various industries.
Photo credit: Haier Group
The collaboration will focus on developing a unified “car-home-life” ecosystem, encompassing intelligent vehicle-appliance integration, in-car smart appliances, and a comprehensive cold logistics solution for both home and mobility settings. Additionally, the alliance plans to explore new vehicle products, customized car modification services, and innovative media strategies to drive advancements in the automotive value chain.
International expansion is a key aspect of the partnership, as Haier and Changan aim to enhance the global competitiveness of Chinese brands by aligning their overseas service networks.
Beyond mobility and manufacturing, the two companies will also work together on cutting-edge technologies such as humanoid robots and industrial automation. They will collaborate on initiatives in healthcare-mobility integration and small business incubation, leveraging their digital platforms and user ecosystems to create a unified innovation loop that strengthens their brand ecosystems.
Changan Automobile, with a rich history spanning 163 years and decades of vehicle manufacturing experience, is undergoing a transformation into a smart, low-carbon mobility technology leader. Meanwhile, Haier, a renowned global brand with over 40 years of industry expertise, continues to expand its presence in the real economy through its smart living, health tech, and digital industry ecosystems.
