Mini, a sub-brand of BMW Group, has recently announced limited-time discounts of up to 29 percent on two of its electric vehicle (EV) models in China. This move comes just months after the launch of these models and is aimed at boosting sales in a competitive market.
The discounted models include the electric Mini Cooper and Mini Aceman, with customers in China being able to enjoy these discounts from October 18 to November 30. The prices of three variants of the electric Mini Cooper have been reduced to RMB 148,800, RMB 182,800, and RMB 194,800, from their original starting prices of RMB 209,800, RMB 239,800, and RMB 259,800 respectively. This translates to a reduction of RMB 61,000, RMB 57,000, and RMB 65,000, or 29.08 percent, 23.77 percent, and 25.02 percent, respectively.
Similarly, three variants of the electric Mini Aceman have seen their prices slashed to RMB 163,900, RMB 197,900, and RMB 209,900, down from their original starting prices of RMB 229,900, RMB 259,900, and RMB 279,900. The discounts amount to RMB 66,000, RMB 62,000, and RMB 70,000, or 28.71 percent, 23.86 percent, and 25.01 percent, respectively.
Customers who purchase these discounted models before November 30 will also receive additional benefits, including an option fund of RMB 8,000 and a 36-period 0 percent interest loan. For those who bought the models before October 18, Mini has promised to refund the price differences in cash.
The electric Mini vehicles are produced by Spotlight Automotive, a joint venture between BMW and China’s Great Wall Motor, at a plant in Zhangjiagang, Jiangsu province. The electric Mini Cooper was launched in China on July 6, followed by the electric Mini Aceman on August 27.
The Mini Cooper is a four-seater with dimensions of 3,858 mm in length, 1,756 mm in width, and 1,458 mm in height, offering a CLTC range of 452-456 kilometers. On the other hand, the Mini Aceman is a five-seater measuring 4,076 mm in length, 1,754 mm in width, and 1,515 mm in height, with a CLTC range of 445-450 kilometers.
In a highly competitive EV market in China, limited-time discounts often lead to permanent price cuts. While these two electric Mini models have not gained much traction on Chinese social media platforms, the discounts offered may help drive sales and increase their market presence.
Overall, Mini’s decision to reduce prices on its electric vehicles demonstrates its commitment to expanding its EV offerings in China and capturing a larger share of the market.
