What’s Next for the Range Rover Velar: A Look at the Future
With the current Velar reaching the seven-year mark, many are wondering what the future holds for this luxury SUV. Despite being the slowest-selling model in the Range Rover family, it still holds its own in the market, outselling the Discovery and Discovery Sport models. However, JLR’s plans for the Velar’s future remain shrouded in mystery.
While details of the next-generation Velar are scarce, it’s clear that JLR is committed to maintaining the model’s focus on luxury and performance. Recent images suggest that the new Velar may even offer a third row of seats, hinting at a potential increase in size to differentiate it from the Discovery Sport.
Furthermore, JLR aims to position the next Velar as a true luxury SUV, aligning it with their strategy to establish distinct brand identities for each of their core model lines. This includes Jaguar, Discovery, Defender, and Range Rover, each with its own design language, values, and target markets.
One of the most exciting developments for the next Velar is the introduction of hands-free, eyes-on driving functionality. This cutting-edge technology will debut with the launch of the first model on JLR’s new EMA platform, promising a new level of convenience and safety for drivers.
