Stellantis, a prominent automotive manufacturer, is making strategic moves to enhance its production operations in Italy. According to a report by Bloomberg, the company is planning to shift its Maserati production from the Turin site to the underutilized facility in Modena. This decision is part of a broader initiative to focus on producing premium models like the Maserati GranTurismo and GranCabrio at the Modena site.
The shift aligns with Stellantis chairman John Elkann’s efforts to strengthen the company’s ties with the Italian government. It is also aimed at revitalizing the Maserati brand, which faced a decline in deliveries in 2024 due to product range gaps and an “misguided” electric strategy.
In addition to the production shift, Stellantis is planning to increase hybrid Fiat 500 production in Turin to compensate for the Maserati output relocation. The company has committed to a $2 billion investment in Italy this year and has assured that there will be no closures of Italian factories, signaling a departure from previous cost-cutting approaches.
Recent developments at Stellantis include plans to recruit over 100 engineers at the Mirafiori site in Turin and to start manufacturing electrified dual-clutch transmissions at the Termoli plant. The Modena factory, which produced only 260 cars last year, is expected to see a revitalization in production with the focus on premium Maserati models.
Stellantis’ efforts to mend ties with the Italian government come after a period of tension under former CEO Carlos Tavares, whose cost-cutting focus strained relations. The company’s commitment to investing in Italy and enhancing production operations reflects a new approach to driving growth and innovation within the company.
In December, Stellantis announced an extension of the production halt at the Mirafiori plant, affecting the electric Fiat 500 line. These strategic moves and investments showcase Stellantis’ dedication to revitalizing its operations in Italy and strengthening its position in the automotive industry.
