Beijing (Gasgoo)- VOYAH, a luxury electric vehicle brand owned by Dongfeng Motor, has recently announced a partnership with European car rental company Drivalia. This collaboration will see VOYAH FREE vehicles being used as the official transportation for Olimpia Milano, a renowned Italian professional basketball team.
Photo credit: VOYAH
At a special ceremony, 25 VOYAH FREE vehicles were handed over to the basketball team. These vehicles promise to offer players and coaches a more environmentally friendly, comfortable, and technologically advanced mode of transportation.
This partnership highlights VOYAH’s commitment to establishing itself as a premium global brand through collaborations across different industries. By immersing its vehicles in European sports culture, VOYAH aims to resonate with European consumers and position itself as a luxury electric vehicle brand that seamlessly combines Chinese elegance with international flair.
Since its inception, VOYAH has been focused on expanding its presence globally, with a particular emphasis on European markets. Following its successful entry into Nordic markets in 2022, the brand has been actively expanding its international footprint this year.
Italy has been a key focus for VOYAH, with the company officially entering the Italian market in April. Its presence was further solidified in September with the global debut of the VOYAH Courage in Turin, Italy’s automotive hub, where it took center stage at the Turin Auto Show.
