Tesla has recently raised the price of the long-range version of the facelifted Model Y in China by RMB 10,000 ($1,380), representing a 3.29 percent increase, bringing the updated price to RMB 313,500. This move by Tesla comes as a surprise in a highly competitive market like China.
The price adjustment affects only the long-range version of the Model Y, while the entry-level rear-wheel-drive variant remains unchanged at RMB 263,500. In an effort to further drive sales of the rear-wheel-drive version, Tesla is offering a purchase incentive for Chinese customers.
Customers who purchase the Model Y rear-wheel drive version between March 18 and April 30 can take advantage of special financing options. They can opt for either 3-year 0 percent interest financing or 5-year low-interest financing, provided they take delivery before the order due date.
For those who make a down payment of at least RMB 79,900, they can enjoy 1-3 years of 0 percent interest financing on the Model Y rear-wheel drive version. Alternatively, a lower down payment of RMB 45,900 allows customers to choose a 1-5 year low-interest financing option with annualized interest rates starting at 1.84 percent.
This price adjustment and financing incentive aim to attract more customers and boost sales of the Model Y in China. It comes at a time when Tesla is also planning to produce a new Model Y, codenamed ‘E41’, in Shanghai at a 20% lower cost, according to recent reports.
Overall, Tesla’s strategic pricing adjustments and financing offers demonstrate its commitment to expanding its market presence and appealing to a wider range of customers in China. The company’s innovative approach to pricing and incentives could potentially drive further growth and success in the competitive Chinese electric vehicle market.
[Original Source: CnEVPost – https://cnevpost.com/tesla/]