Onvo President Alan Ai recently sat down for an interview to address the disappointing performance of deliveries for the Onvo L60 SUV. Despite high expectations surrounding the launch of the L60, Onvo’s delivery numbers have fallen short, putting pressure on the Nio sub-brand.
Ai revealed that Onvo had set ambitious goals for the L60, including delivering 20,000 units in 2024 and achieving monthly deliveries of over 10,000 units by the third full delivery month. While the first three goals were met, the fourth goal of monthly deliveries exceeding 20,000 units in the sixth or seventh month proved challenging.
One of the main reasons cited for the delivery shortfall was a lack of preparation and timely delivery of vehicles. Many customers were eager to receive their orders before the end of the year to take advantage of a government trade-in subsidy that was set to expire. However, delays in delivery led to the loss of orders and a dent in consumer confidence.
Ai acknowledged that Onvo should have better managed customer expectations and provided a more seamless delivery process. He admitted that the company missed an opportunity to delay the L60’s launch to ensure adequate stock and smoother deliveries.
Looking ahead, Ai emphasized the importance of learning from past mistakes and applying those lessons to future model launches. While facing criticism and pressure, Ai remains committed to improving Onvo’s delivery performance and listening to customer feedback.
Despite the challenges, Ai remains resolute and determined not to resign over the delivery setbacks. He believes that walking away would be the easy way out and is determined to see the process through to success.
As Onvo continues to navigate the competitive electric vehicle market, Ai’s candid interview sheds light on the challenges and lessons learned in the delivery process. With a renewed focus on customer satisfaction and operational efficiency, Onvo aims to overcome its delivery hurdles and regain consumer trust in the future.
