BMW is set to unveil the future of the iconic Alpina brand next year, following its acquisition of the performance brand from the Bovensiepen family in 2022. The Munich-based automaker has appointed a dedicated designer, Maximilian Missoni, who previously worked at Polestar, to lead the design direction for Alpina going forward.
The transition of ownership will see Alpina operate independently until 2025, with the recent launch of the B8 GT super-saloon marking the end of its independent era. However, the full extent of BMW’s plans for Alpina under its umbrella remains to be seen, with details set to be revealed in 2026 once the handover is complete.
Chief designer Adrian van Hooydonk expressed BMW’s admiration for the Alpina brand, emphasizing the strong relationship between the two companies. He hinted at upcoming developments for Alpina, stating that the brand will be given more prominence in the coming year.
Traditionally, Alpina models have been known for their subtle yet refined modifications to BMW vehicles, offering performance capabilities similar to M-badged counterparts. While it is uncertain whether Alpina will maintain this positioning with future models, it is likely that there will be a greater emphasis on differentiation from BMW models.
Van Hooydonk’s recent overhaul of the BMW Group’s design network has seen several key changes, including the appointment of new design heads for each brand. With Maximilian Missoni now leading Alpina’s design team, there is anticipation for a fresh perspective on the brand’s future direction.
Overall, BMW’s acquisition of Alpina signals an exciting new chapter for the renowned performance brand. With a dedicated designer at the helm and plans for future developments on the horizon, enthusiasts can look forward to the next generation of Alpina vehicles that blend performance and refinement in a unique and distinctive way.
