Zero Motorcycles has recently announced that their newest line of electric motorbikes will see a price increase in the US due to the tariff policy implemented by the Trump Administration. However, the company has offered a saving grace for customers by allowing reservations made in the next few weeks to secure pre-tariff pricing.
The new X-line of smaller electric motorcycles, including the Zero XB and XE models, was launched late last year. These bikes were designed for off-road use in the US and for both on and off-road use in Europe, making them approachable and affordable for new riders. The XB was priced at $4,195 in the US and €4,500 in Europe, while the XE was priced at $6,495 in the US and €6,500 in Europe.
Zero Motorcycles had plans to introduce six unique models priced under $10,000 in the next two years. However, the recent tariffs imposed by the Trump Administration on imported goods have put pressure on manufacturers to increase prices, impacting Zero’s goal of offering more affordable electric motorcycles.
The company’s partnership with Chinese electric motorcycle manufacturers like Zongshen has been crucial in enabling them to offer more affordable bikes. These manufacturers have the experience of producing motorcycles at lower costs, but the new tariffs may affect their cost advantage in the US market.
The first XB and XE motorcycles are expected to be delivered to existing reservation holders this Summer. Zero has announced that they will honor the existing pricing for reservations made before May 18, 2025. Customers who reserve bikes in the next two weeks, however, may face increased tariffs as the bikes are likely to ship later this year.
Despite the challenges posed by the changing global economy, Zero Motorcycles remains committed to delivering industry-leading electric motorcycles at an accessible price point. The company’s CEO, Sam Paschel, emphasized their dedication to customers and their position as a leader in the electric motorcycle space.
In conclusion, the electric motorcycle industry is facing uncertainty due to the tariff policies, and US consumers are likely to feel the impact. The shift towards Chinese partnerships and overseas manufacturing may present challenges for companies like Zero, but they remain focused on providing innovative and affordable electric motorcycles to riders worldwide.
