Volkswagen to Retire Touareg and ID 5 Models
Volkswagen is making significant changes to its lineup by axing two of its models, the Touareg and the ID 5. This decision marks the end of an era for the German automaker, as it shifts its focus towards high-volume models and electrification.
The Touareg, first launched in 2002, will cease production in 2026. Developed alongside the Porsche Cayenne, the Touareg played a crucial role in elevating Volkswagen’s brand image in the premium SUV segment. However, with the introduction of the Tayron as Volkswagen’s largest SUV model in the UK, the Touareg’s role has been overshadowed. The Tayron offers a more cost-effective alternative with broader appeal and a more versatile interior.
Similarly, the ID 5, launched in 2021 as a sportier sibling to the ID 4, will also be discontinued in 2027. Despite being aimed at the Chinese market, the ID 5 failed to gain traction and was outshined by the more practical ID 4 in Europe. This move is part of Volkswagen’s strategy to streamline its range and focus on models with higher sales potential.
While there were discussions about introducing a compact electric MPV model to succeed the Touran, this plan has been put on hold. Volkswagen’s CEO, Thomas Schäfer, has indicated that the market demand for crossovers and SUVs has influenced their decision-making process. Instead, sister company Skoda is considering incorporating such a model into its future lineup.
The decision to discontinue the Touareg and ID 5 reflects Volkswagen’s evolving priorities and commitment to adapting to changing market trends. As the automaker continues to invest in electrification and high-volume models, we can expect to see a more streamlined and focused lineup in the coming years.
