Ford Motor Company has been a household name in the automotive industry for over a century. In a recent bonus podcast, Autocar editor-in-chief Steve Cropley had the opportunity to sit down with the Ford family – the family behind the iconic brand. Bill Ford, the executive chairman and fourth generation family member to lead the company, along with his sons Will Ford, general manager of Ford Performance, and Nick Ford, director of corporate strategy, shared insights into the company’s past, present, and future.
One of the key topics discussed was Ford’s commitment to improving the robustness of its passenger cars in Europe. The family also touched on Ford’s long-standing involvement in racing, including their recent partnership with Red Bull as a Formula 1 engine supplier. The conversation also delved into the shift towards electrification and the importance of listening to consumer preferences when developing new vehicles. The iconic Ford Transit van was also a point of discussion, highlighting its significance in the company’s lineup.
Running a family business as large as Ford comes with its own set of challenges, and the Ford family shed light on what it’s like to navigate those waters. They emphasized that Ford is not just a family employment agency, but a global powerhouse with a rich history and a bright future ahead. The family also shared their favorite cars, adding a personal touch to the conversation.
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Overall, the Ford family’s discussion with Steve Cropley provided a unique glimpse into the inner workings of one of the world’s most iconic automotive brands. Their passion for innovation, commitment to quality, and dedication to their family legacy are evident in every aspect of Ford Motor Company’s operations. As they continue to evolve and adapt to the ever-changing automotive landscape, one thing remains clear – the Ford family’s influence and leadership will continue to drive the company forward for generations to come.
