Jeep Slashes Prices for Avenger Electric to Compete with Rivals
Jeep has recently announced a significant price reduction for its Avenger Electric model, making it a more affordable option compared to rivals such as the Mini Aceman, Smart #1, and Volvo EX30. The entry-level Longitude model now starts at £29,999, which is £5000 cheaper than its previous price point. This move now positions the Avenger Electric on par with the Ford Puma Gen-E, which also starts at £29,995.
The middle-rung Altitude trim of the Avenger is now priced at £31,999, down by £4700, while the Summit range-topper is available for £33,999, a reduction of £4900. This pricing adjustment aims to make the transition to an electric Avenger more accessible for customers, bridging the price gap between electric and internal combustion engine (ICE) models.
As the UK’s zero-emission vehicle (ZEV) mandate requires car manufacturers to increase their electric vehicle (EV) sales targets, companies like Jeep are strategically adjusting their pricing to meet these requirements. The ZEV mandate dictates that 22% of a manufacturer’s new car sales must be electric, with the percentage set to rise to 28% in the coming years. Failure to meet these targets can result in significant fines for companies.
Jeep’s decision to discount the Avenger Electric is not only aimed at stimulating greater demand for the model but also ensuring compliance with the stricter EV sales ratios in the future. By offering competitive pricing for their electric model, Jeep is positioning itself to meet the 28% ratio comfortably and avoid potential fines for non-compliance.
