Jaguar, the iconic British car manufacturer, is undergoing a significant transformation. The company is bidding farewell to the traditional internal combustion engine and making a bold move towards becoming an upscale electric vehicle brand. The unveiling of the striking Type 00 concept offers a glimpse into Jaguar’s future as a luxury EV automaker.
Under the leadership of Jaguar’s Managing Director, Rawdon Glover, the brand is shifting its focus from high-volume sales to prioritizing profit margins. This strategic shift means that Jaguar will be targeting a higher-end market segment with premium pricing. The first electric vehicle from this new era is expected to have a starting price of £120,000 in the UK, with a six-figure price tag anticipated for the US market. This represents a doubling of the average sales price compared to current models.
Glover emphasized that customers in this segment are primarily drawn to the design and interior of a vehicle, with the powertrain ranking lower in terms of priority. The upcoming Jaguar EV is designed to appeal to buyers who value aesthetics and brand appeal above all else. The new car is set to stand out in a sea of aerodynamic-driven EVs with a completely different design language and incredible presence.
The Type 00 concept showcases a dramatic silhouette, elongated hood, massive 23-inch wheels, and a unique absence of rear glass. This design approach is a departure from the norm in the segment and aims to disrupt the market with its innovative styling. The interior of the concept features a minimalist design with floating screens, setting it apart from traditional luxury car interiors.
While range is not the main focus, the upcoming Jaguar EV, built on the Jaguar Electric Architecture (JEA), is targeting an impressive 478 miles in the WLTP cycle and 430 miles in the EPA cycle. With fast charging capabilities, the vehicle can recharge 200 miles of range in just 15 minutes. Production of the new model will take place in the UK, with a planned market release in 2026.
In conclusion, Jaguar’s transformation into a luxury EV brand marks a new chapter in the company’s storied history. The Type 00 concept represents a bold step towards redefining the brand’s identity and capturing the attention of discerning buyers in the high-end market segment. With a focus on design, innovation, and performance, Jaguar is poised to make a significant impact in the electric vehicle industry.
