Challenges Faced by Car Makers in Meeting UK Government’s EV Sales Target
Meeting the UK government’s ambitious target of 22% EV sales posed a significant challenge for many car manufacturers, especially those focused on high volume production.
However, the automotive industry is known for its resourcefulness, and companies with electric vehicles in their lineup rose to the occasion.
Established premium brands such as Audi, BMW, Mercedes-Benz, and Volvo had an easier time due to their affluent corporate customer base. On the other hand, MG continued to cater to budget-conscious buyers with its Chinese-manufactured vehicles.
Looking ahead, the upcoming year is expected to be more favorable with the introduction of more affordable EVs like the Vauxhall Frontera. However, for many manufacturers, 2024 was a financially challenging year, particularly in the EV segment, as the need for discounts to attract customers and dispel doubts about electric vehicles led to reduced profits.
