Nio, a prominent player in the electric vehicle market, is gearing up for an exciting new product cycle in 2025-2026. The company recently unveiled its plans for the upcoming year, including the launch of new models and upgrades to existing ones. According to a recent Goldman Sachs research note, Nio is set to introduce a range of new vehicles under its various sub-brands.
One of the standout models in Nio’s lineup for 2025 is the ET9 executive flagship sedan, which was officially launched at Nio Day 2024. This luxury sedan, based on the next-generation platform NT 3.0, is set to hit the roads in March 2025 with a starting price of RMB 788,000. Additionally, 999 limited edition units priced at RMB 818,000 have already been sold out, indicating strong demand for the vehicle.
In addition to the ET9, Nio will also be introducing facelifted models of its existing main models in the second half of 2025. These upgraded versions will feature larger sizes, lower costs, and more LiDARs, with three LiDARs compared to the current models’ one. The facelifted models will be equipped with an 800 V powertrain system, in-house developed ADAS chip Shenji NX9031, and the SkyRide chassis system.
Under the Onvo sub-brand, Nio is set to launch two new SUVs in the second half of 2025. These models aim to rival Li Auto’s offerings in the market while providing large space and high safety standards at a competitive price point. The company is confident that these new Onvo models will perform well in terms of sales, given their size and pricing strategy.
Furthermore, Nio recently introduced the Firefly brand at Nio Day 2024, along with the first model under the brand name. The Firefly model, priced at RMB 148,800, is set to be officially launched in April 2025, with deliveries starting at the end of the month. Nio’s management is optimistic about the sales performance of the Firefly brand, with expectations of 50,000 deliveries for the full year of 2025.
Looking ahead, Nio aims to achieve significant growth in 2025 with the launch of two new Onvo models and facelifted versions of its existing models. The company is focused on improving operational efficiency and ensuring a smooth production and delivery process for its upcoming products. With ambitious volume targets in mind, Nio is confident in its ability to compete in the ever-evolving electric vehicle market.
In conclusion, Nio’s strategic product roadmap for 2025 showcases the company’s commitment to innovation and customer satisfaction. With a strong lineup of new models and upgraded versions, Nio is set to make a mark in the competitive electric vehicle landscape.
