Jeep Ducking: How a Simple Act of Kindness Turned into a Global Phenomenon
Amidst the challenges of traveling during the Covid-19 pandemic, one woman embarked on a 1000-mile-plus journey in her beloved Jeep Wrangler. However, her trip took an unexpected turn when she encountered hostility at a petrol stop in Canada due to her Alabama plates.
The incident left her feeling unsettled throughout her drive and subsequent quarantine. To lift her spirits, she decided to buy rubber ducks with the intention of playing a prank on her partner by hiding them around the house. But a chance encounter with another Jeep owner sparked an idea that would bring joy to many.
Unable to find paper to leave a note, she used one of the rubber ducks to write a message of positivity and placed it on the Jeep’s bonnet. The owner’s reaction was overwhelmingly positive, leading to the birth of #duckduckjeep.
What started as a simple gesture quickly gained traction, with the official Duck Duck Jeep Facebook page attracting thousands of followers. The trend continued to grow even as lockdown restrictions eased, evolving into a global phenomenon celebrated at Jeep events.
Today, Jeep ducking has become more than just a passing trend—it has transformed into a community-driven movement that spreads joy and positivity. The image of a rubber duck on a Jeep has become a symbol of connection and kindness among Jeep enthusiasts worldwide.
