Deutsche Bank predicts that BYD Group will see a significant increase in vehicle sales in 2025, with a total of 5.52 million vehicles expected to be sold, marking a 29 percent year-on-year growth. The forecast includes sales projections for various brands under the BYD umbrella, including the BYD brand, Denza brand, Fang Cheng Bao brand, and Yangwang brand.
According to analyst Wang Bin’s team, they anticipate the BYD brand to sell 5.1 million units in 2025, representing a 25 percent year-on-year increase. Additionally, the team projects sales of 250,000 units for the Denza brand, a 100 percent year-on-year growth, and sales of 160,000 units for the Fang Cheng Bao brand, marking a significant 184 percent year-on-year increase. The Yangwang brand is expected to maintain flat year-on-year sales at 7,500 units.
In terms of overseas markets, Deutsche Bank forecasts that BYD will sell 800,000 units in 2025, reflecting a 92 percent year-on-year growth. This projection aligns with BYD’s continued efforts to expand its presence globally and increase its market share in key regions.
Recent data from 2024 revealed that BYD Group’s new energy vehicle (NEV) sales reached 4,272,145 units, marking a 41.26 percent year-on-year increase. The group also experienced growth in overseas sales, with 417,204 units sold in 2024, representing a 71.86 percent year-on-year increase.
Within the BYD brand, NEV sales totaled 4,044,563 units in 2024, up 40.66 percent year-on-year. The Denza brand sold 126,035 vehicles in the same period, while the Fang Cheng Bao and Yangwang brands, which began deliveries in November 2023, sold 56,388 units and 7,454 units, respectively, in 2024.
Looking ahead, BYD is set to launch a range of new models, including the Xia MPV, part of the Dynasty lineup, which was introduced at an attractive price point. The Ocean lineup is also expected to debut a sister ultra-large-size MPV model later in the year, with both models projected to contribute significantly to monthly sales.
Furthermore, BYD plans to introduce the Tang L ultra-large-size SUV and Han L ultra-large-size sedan in the first quarter of 2025, expanding its product portfolio in different segments. The company is also focused on integrating autonomous driving capabilities into its vehicles, with plans to include highway NOA and urban NOA features across its product lineup.
In conclusion, Deutsche Bank’s optimistic projections for BYD Group’s sales in 2025 reflect the company’s ongoing commitment to innovation, expansion, and sustainability in the global automotive market. With a diverse product portfolio and strategic growth initiatives, BYD is well-positioned to maintain its leadership in the electric vehicle sector.
