Rolls-Royce, a BMW-owned luxury car manufacturer, has announced a massive investment of over £300m ($376m) to expand its Goodwood plant in the UK. The investment is aimed at enhancing the plant’s capacity to deliver customized ‘bespoke’ services and prepare for an all-electric future.
This significant capital infusion is the largest since the facility’s inauguration in 2003. The expansion will focus on producing bespoke cars through the exclusive Coachbuild program. Additionally, it will prepare the manufacturing site for Rolls-Royce’s transition to an all-electric vehicle future.
The Goodwood plant, which has witnessed a substantial increase in its workforce since its opening, now employs over 2,500 people and produces up to 28 motor cars a day. Planning permission for the extension of the Goodwood site was granted in 2024.
Despite experiencing a slight decline in global sales, with 5,712 cars sold in 2024 compared to 6,032 in 2023, Rolls-Royce remains committed to its bespoke offerings. In 2024, the most requested models globally were the Cullinan, Spectre, and the Ghost.
Chris Brownridge, the CEO of Rolls-Royce Motor Cars, expressed confidence in the future of the marque, stating, “This represents our most substantial financial commitment to Goodwood since its opening in 2003 and a significant vote of confidence in the Rolls-Royce marque, securing our future here in the UK.”
He further added, “2024’s record Bespoke results demonstrate our clients are increasingly drawn to the marque to create ever more ambitious and valuable motor cars, thereby enjoying the exceptional and highly personalized experience that Rolls-Royce ownership unlocks.”
In a strategic move, Rolls-Royce Motor Cars opened Private Office Seoul in South Korea in November 2024, marking its fifth global Private Office. This expansion reflects the brand’s commitment to providing exclusive services and catering to a discerning clientele worldwide.
