The Dacia Bigster is set to shake up the C-segment SUV market with its attractive pricing, topping out at £29,495 for the Hybrid 155 Extreme model. Dacia CEO Denis Le Vot has emphasized the importance of offering a competitive price point, especially as the average price for C-segment SUVs in Europe continues to rise. With the Bigster priced below £30,000, Le Vot is confident that there will be a significant demand for the new SUV.
In order to accommodate production of the Bigster, Dacia has made some strategic moves, including shifting production of the Sandero hatchback and Jogger MPV to a Renault facility in Morocco. This has freed up capacity to build the Bigster in Romania and some Dusters in Turkey. Despite being larger than the Duster, the Bigster does not offer a seven-seat option, as adding a third row would compromise passenger comfort and result in a heavier vehicle.
The Bigster is built on the Renault-Nissan-Mitsubishi Alliance’s CMF-B platform, which it shares with other Dacia and Renault models. It will be available with a range of electrified powertrains, catering to the growing demand for eco-friendly vehicles. Despite its larger size, the Bigster retains the practicality and affordability that Dacia is known for.
Overall, the Dacia Bigster promises to be a compelling option in the C-segment SUV market, offering a blend of affordability, practicality, and modern design. With its competitive pricing and versatile powertrain options, the Bigster is poised to attract a wide range of customers looking for a reliable and stylish SUV.
