Alpine Focuses on Developing Larger and More Upmarket Electric Cars
Despite putting its plans to enter the US market on hold, Alpine continues to innovate and expand its line-up with larger and more luxurious electric cars. The Renault-owned performance brand had initially planned a US launch in 2027 as part of its strategy to achieve 150,000 annual sales by 2030. However, these plans were postponed indefinitely due to the imposition of a 25% import tariff on all European-built cars by the Trump administration.
One of the key elements of Alpine’s US expansion strategy was the introduction of larger models in the D- and E-segments. This included a potential rival to the Porsche Cayenne, positioned above the Macan-sized A390, as well as two additional E-segment vehicles by 2030, possibly another SUV and a saloon model similar to the Lotus Emeya.
While the brand’s decision to delay its US launch raised concerns about the future of these high-end models, Alpine remains committed to developing larger cars to enhance its premium positioning. Chief designer Antony Villain emphasized the brand’s shift towards larger and more profitable models, stating that Alpine’s focus is on moving upmarket rather than downsizing.
Speaking at the Goodwood Festival of Speed, Villain highlighted the importance of expanding globally and catering to markets outside of Europe, particularly in regions where there is demand for bigger vehicles. He acknowledged that the US remains a significant market for sports cars and larger models, indicating that Alpine is still actively working on developing flagship models for these markets.
Although specific details about Alpine’s target markets for its new flagship models were not disclosed, Villain emphasized the brand’s goal of achieving greater independence from its parent company, Renault. He likened Alpine’s evolution to that of a teenager transitioning into adulthood, emphasizing the need for financial autonomy and network development while still benefiting from the support of a strong corporate group.
As Alpine continues to evolve and expand its product range, the focus remains on creating larger and more sophisticated electric cars that align with the brand’s premium image. While the US market launch may be on hold, Alpine’s dedication to innovation and growth in the luxury car segment signals a promising future for the brand.
