Audi Considers Delaying Final ICE Car Launch to Reassess Phasing Out Timeline
Recent developments suggest that Audi may be reevaluating its original plan to launch its final internal combustion engine (ICE) car in 2026. The company had initially intended to introduce the next-generation Q7 as its last ICE model, with a target to cease sales of petrol and diesel powertrains by 2032. However, varying rates of electric vehicle (EV) adoption in different global markets have prompted Audi to reconsider its timeline for transitioning away from ICE vehicles.
During the annual results presentation, CEO Gernot Döllner acknowledged the continued significance of ICEs and highlighted Audi’s substantial investment in next-generation hybrid technology. He stated, “For all global regions, we are going to take a look at the life of combustion engines. 2032 was the date we had communicated, but we have to reassess those dates and deadlines.” Döllner emphasized that the shift to EV powertrains may take longer than originally anticipated, with ICEs expected to play a crucial role in hybrid powertrains in the medium term.
As part of Audi’s strategy to adapt to evolving market demands, the company is set to unveil the A5 plug-in hybrid model, one of 10 new plug-in hybrid electric vehicles (PHEVs) scheduled for release in 2025. Additionally, the A3, A6, Q5, and the upcoming next-generation Q3 are all slated to receive PHEV variants in the near future. The new Q7 and the US-oriented Q9 model are also planned to feature PHEV powertrains upon their launch.
Despite the shift towards electrification, Audi affirms that its latest ICE cars will remain available for purchase well into the next decade, with the possibility of extending their lifecycles further depending on consumer demand and regulatory frameworks. Döllner stated, “On balance, an extension of combustion engines will have a positive impact on our business model.” The company aims to maintain a diverse range of drivetrains to retain market share and cater to varying preferences among consumers.
While Audi acknowledges the importance of diesel engines in its lineup, the focus will not be on developing new diesel generations. The existing TDI units comply with the stringent Euro 7 emissions standards and will continue to be offered as long as production and market demand permit. In 2024, EVs accounted for less than 10% of Audi’s global sales, underscoring the brand’s commitment to a flexible drivetrain portfolio.
