In Germany, Munich is gearing up to host a special exhibition celebrating the Italian influence on the automotive industry. From March to September 2025, BMW will be showcasing an exhibition dedicated to the impact and contribution of Italian designers in its history.
Collaborating with BMW Group Classic, the exhibition at the BMW Museum will take visitors on a journey through iconic models that reflect the talents of designers such as Giorgetto Giugiaro and Marcello Gandini.
The exhibition, titled ‘Italian car design at BMW’, will not only display vehicles but also delve into the personal stories of the designers, the design challenges they faced, and the innovations they brought to the table. It will be a unique opportunity to explore how the Italian touch has shaped BMW’s brand identity over the years.
Some noteworthy examples include the BMW Garmisch, a ‘Italian-style’ 5 Series designed by Marcello Gandini, known for his work on the Lamborghini Countach and Miura. Additionally, BMW models by Giugiaro, like the M1 and Nazca, will be on display, showcasing the significant contributions of Italian designers to BMW’s lineup.
In addition to the physical exhibition, starting from March 2025, the BMW Museum will offer a new digital experience for visitors called the BMW DigiTour. This interactive platform will allow visitors to take personalized tours of the exhibitions using their smartphones or tablets.
The BMW Museum is conveniently located in Munich next to the iconic BMW Tower, which houses the carmaker’s world headquarters. The museum is open from Tuesday to Sunday, from 10 a.m. to 6 p.m., with Mondays being closed. Ticket prices vary, with adults priced at €12, minors and students up to 27 years old at €8, children under 11 enjoying free admission, and families (up to five people with a maximum of two adults) at €29.
Overall, the exhibition celebrating Italian talent in the automotive industry at BMW promises to be a fascinating journey through the history and influence of renowned Italian designers on BMW’s iconic models. Don’t miss this opportunity to explore the intersection of Italian design and German engineering at the BMW Museum in Munich.
