BMW Unveils Radical New Design Language for Future Models
BMW has announced that all future models will feature distinct designs as the company introduces its new Neue Klasse design language across its line-up. According to design chief Adrian van Hooydonk, this new design language will be seen in all upcoming BMW vehicles.
The first production vehicle to showcase this radical new design language is the recently unveiled iX3. This new design language includes cleaner lines, the elimination of chrome accents, and two new illuminated interpretations of the iconic kidney grille – an upright version for SUVs and a wider interpretation for saloons.
BMW is set to launch a series of new Neue Klasse models, with the new i3 expected to debut next year. In addition to introducing new models, BMW will also be updating its current electric and combustion engine vehicles to align with the new design language. Over the next two years, BMW plans to launch more than 40 new models with the Neue Klasse design.
While all the new models will feature variations of the distinctive kidney grilles, van Hooydonk emphasized that each model will have its own unique characteristics. He explained, “We want to give each of our products their own character, and that’s more true today than ever before, because each of our products will encounter different competitors in their segment.”
Van Hooydonk also highlighted the importance of offering real choices to customers, stating that BMW aims to provide a family resemblance across its range while ensuring that each model stands out in its segment.
The Neue Klasse design philosophy focuses on simplifying exterior styling by reducing the number of lines and trim elements. Van Hooydonk mentioned that this approach will also be reflected in future M performance models, with a focus on being more expressive while maintaining a clean design aesthetic inspired by models like the i8.
“If you do a very clean design it will probably last longer, and that’s also good for our customers, because it’s good for resale value and we’re also aiming to extend the life cycles of our product,” van Hooydonk added.
