The Rise of Breakfast Clubs in the UK
It is unclear whether the term ‘breakfast club’ was first used by the Duke of Richmond’s people for the enthusiast gatherings at the Goodwood Motor Circuit, but they were certainly pioneers in recognizing and leveraging the popularity of these events.
Today, Goodwood Motor Circuit hosts four breakfast clubs on Sunday mornings throughout the motorsport season, each with a different theme for the entered cars and motorbikes, integrated with their larger events.
Entry to these breakfast clubs is free, but registration is required. Attendees can enjoy a selection of food and drinks available for purchase, as well as browse through stalls selling car-related merchandise.
The growing demand for these events has led to enthusiasts arriving before 7 am, prompting organizers to provide instructions for spectators to avoid obstructing the arrival of display cars.
The success of Goodwood’s breakfast clubs has inspired similar events at other motorsport venues, car museums, factories, and dealerships across the country, offering enthusiasts a variety of options to choose from during the season.
As someone who frequents Goodwood events, I can attest to the enduring appeal of breakfast clubs. These gatherings provide a compelling reason for enthusiasts to showcase their vehicles and socialize with like-minded individuals, offering a unique opportunity for networking and learning from others’ experiences.
Moreover, breakfast clubs make for a family-friendly outing, as they typically last only a couple of hours, allowing family members to join in on the fun without the risk of boredom. The picturesque locations, such as the central arena at Beaulieu or the paddock at Shelsley Walsh hillclimb, provide a scenic backdrop for parking and mingling with fellow enthusiasts.
Unlike competitive events, breakfast clubs offer a relaxed and inclusive atmosphere, where owners can enjoy the camaraderie of fellow enthusiasts without the pressure of competition. It’s a laid-back way to enjoy the company of others and showcase your vehicle without the need for expensive gear or racing attire.
