BYD, a leading Chinese new energy vehicle (NEV) maker, has recently expanded its presence into the East African market by entering Ethiopia. The company made the official announcement of its entry into the Ethiopian market in collaboration with local distributor Moenco, a subsidiary of the Inchcape Group, during a brand launch event in the capital city of Addis Ababa.
At the event, BYD introduced five battery electric vehicle (BEV) models to the Ethiopian market, including the compact hatchback Seagull and the Tang SUV. To cater to the needs of local customers, the company also inaugurated its after-sales service center and showroom in Kality, Addis Ababa, providing car purchase and after-sales services.
Ramy Yao, the sales director of BYD Africa, highlighted the significance of BYD’s entry into the Ethiopian market as a crucial step in the company’s expansion in the East African region. With this latest move, BYD has now established its presence in a total of 13 countries and regions across Africa.
In November, BYD reported impressive sales figures, with a total of 506,804 NEVs sold, marking a 67.87 percent year-on-year increase and a 0.83 percent rise from the previous month. This included 504,003 passenger NEVs and 2,801 commercial NEVs. Additionally, the company sold 30,977 NEVs in overseas markets in November, reflecting a 1.14 percent year-on-year growth.
BYD’s foray into the Ethiopian market comes on the heels of its plans to enter South Korea in January, with the selection of six dealers for its upcoming market entry. These strategic expansions underscore BYD’s commitment to establishing a global presence and driving the adoption of electric vehicles worldwide.
As BYD continues to expand its footprint in Africa and beyond, the company remains at the forefront of the electric vehicle revolution, delivering innovative and sustainable mobility solutions to consumers around the world.
