Fang Cheng Bao, a sub-brand of BYD (HKG: 1211, OTCMKTS: BYDDY), is set to debut its sedan lineup by the end of 2025, with additional models in the Tai lineup expected to follow later this year. In March, the brand experienced a significant increase in sales, with 8,051 vehicles sold, marking a 126.79 percent year-on-year increase and a 62.91 percent increase from February.
The Tai lineup, which includes the recently launched Tai 3 all-electric SUV, is aimed at expanding Fang Cheng Bao’s product matrix. Priced at RMB 133,800 yuan ($18,360), the Tai 3 is the brand’s most affordable model yet, catering to a wider range of consumers by offering a family-friendly SUV option in addition to its off-road SUVs like the Bao 5 and Bao 8.
The brand initially introduced the Fang Cheng Bao brand in August 2023, followed by the launch of the Bao 5 in November of the same year. By the end of 2024, Fang Cheng Bao had sold a total of 56,388 vehicles, establishing itself as a key player in the EV market. The addition of dealers in 2024 helped address channel coverage issues and further boosted sales.
Looking ahead, Fang Cheng Bao is gearing up to unveil its sedan lineup later this year, with plans to introduce more models in the Tai lineup. The brand’s general manager, Xiong Tianbo, expressed optimism about the upcoming launches in a recent interview with Dongchedi, highlighting the brand’s commitment to innovation and expansion.
With a strong focus on design and performance, Fang Cheng Bao continues to make waves in the EV industry, with the Tai 3 serving as a testament to the brand’s dedication to quality and affordability. As the brand continues to grow and evolve, consumers can expect to see more exciting developments from Fang Cheng Bao in the near future.
