BYD is gearing up for the Chinese New Year with a new promotion that offers free vehicle insurance worth up to RMB 5,000 ($690) on select models from its Ocean lineup. The promotion, which runs from December 26, 2024, to January 26, 2025, aims to attract customers looking to make a purchase before the holiday season.
The Ocean lineup includes a range of battery electric vehicle (BEV) and plug-in hybrid electric vehicle (PHEV) models, all of which are eligible for the free insurance offer. Customers can take advantage of this promotion at BYD dealerships, where more details about the offer are available.
In addition to the insurance promotion, BYD recently announced a limited-time discount of 11.5 percent on the Sealion 05 DM-i hybrid SUV in China. This discount brings the starting price of the vehicle down to RMB 99,800 ($13,670) from RMB 112,800, further incentivizing potential buyers.
These promotions come at a strategic time as the company looks to capitalize on the sales rush leading up to the Chinese New Year holiday, which falls between January 28 and February 4, 2025. By offering attractive deals and discounts, BYD aims to boost sales of its new energy vehicles (NEVs) and solidify its position in the market.
In November 2024, BYD achieved impressive sales figures, with a total of 506,804 NEVs sold, including both passenger cars and commercial vehicles. The Ocean lineup alone accounted for 229,819 vehicles sold, while the Dynasty lineup saw 253,192 units sold during the same period.
Looking ahead, BYD is on track to achieve annual sales of 4.25 million vehicles in 2024, according to the company’s chief scientist Lian Yubo. With a strong lineup of NEVs and attractive promotions in place, BYD is well-positioned to continue its growth trajectory and meet its sales targets for the year.
Overall, BYD’s focus on innovative technology, sustainable transportation solutions, and customer-centric promotions sets it apart as a leader in the electric vehicle market. As the company continues to expand its offerings and reach new customers, it remains a key player in driving the shift towards a greener, more sustainable future.
