CES 2025 was a pivotal event for the automotive industry, showcasing the latest in technological advancements, new models, and mobility concepts. Car manufacturers seized the opportunity to unveil their innovations and future plans, setting the stage for a new era in the automotive market.
One of the standout presentations at CES 2025 came from Honda, which introduced two prototype models in its 0 Series range. These electric vehicles, scheduled for launch in 2026, embody the ‘thin, light, and wise’ concept introduced at CES 2024. The Honda 0 Saloon and Honda 0 SUV prototypes boast cutting-edge technology, with a strong focus on human-centric design and personalization through artificial intelligence.
Honda’s new operating system, Asimo OS, will be at the core of these vehicles, enabling integrated control of various systems for automated driving and advanced driver-assistance. The brand’s commitment to autonomous driving was further emphasized through a collaboration with Helm.ai to enhance AI capabilities for better environmental recognition.
In addition to its own vehicle lineup, Honda’s joint venture with Sony, Sony Honda Mobility, announced the commencement of online registrations for the Afeela 1 model. This innovative vehicle, equipped with a sound system developed by Sony and a range of apps and services, represents a new approach to mobility. Customers can choose between two models, the Afeela 1 Origin and Afeela 1 Signature, priced competitively to cater to different preferences.
Meanwhile, BMW wowed audiences with the unveiling of its new iDrive system, set to debut in the Neue Klasse series by the end of 2025. The BMW Panoramic Vision screen and BMW Operating System X will revolutionize vehicle operation, offering intuitive controls and personalized experiences. BMW’s commitment to innovation and user-centric design was evident in its presentation, setting a new standard for in-car technology.
Toyota also made waves at CES 2025 with an update on its Woven City project, a futuristic urban development aimed at transforming mobility and sustainability. The completion of Phase 1 construction marks a significant milestone in Toyota’s journey towards becoming a mobility company. The Woven City will serve as a testbed for innovative mobility solutions and collaborative initiatives, showcasing Toyota’s commitment to shaping the future of transportation.
Overall, CES 2025 was a platform for carmakers to showcase their vision for the future of mobility, with a strong emphasis on technology, sustainability, and user experience. As the automotive industry continues to evolve, events like CES play a crucial role in shaping the direction of innovation and setting new benchmarks for the vehicles of tomorrow.
