Dacia Unveils Special Edition Duster Soul of Dakar Inspired by Dakar Rally
Dacia has recently showcased a unique version of its popular Duster SUV, known as the Duster Soul of Dakar, drawing inspiration from the renowned Dakar Rally. While initially introduced as a one-off concept car to commemorate the brand’s participation in the rally-raid event, Dacia’s CEO has hinted at the possibility of a potential lineup of similar vehicles hitting the market in the near future.
The distinguishing feature of the Duster Soul of Dakar lies in its striking black, grey, and orange livery, reminiscent of the iconic Dacia Sandrider rally raider set to compete in the Dakar Rally. In addition to its eye-catching exterior, the vehicle comes equipped with a range of interior accessories typically offered on the standard Duster model, including the convenient Youclip drinks holder. To complement its rugged appearance, a roof rack with hard-case luggage adds a finishing touch to the overall aesthetic.
Although the official stance from Dacia states that the Soul of Dakar is a one-time creation, CEO Denis Le Vot has hinted at the potential for incorporating elements inspired by the Dakar Rally into future limited edition models. Le Vot expressed interest in leveraging the rally’s spirit to enhance the brand’s road-going vehicles, emphasizing the alignment between the event’s adventurous nature and Dacia’s brand identity centered around freedom and durability.
Le Vot emphasized the significance of the Dakar Rally as a platform that resonates with Dacia’s core values and appeals to both existing customers and potential new audiences. In a strategic move to consolidate its brand presence, Dacia has redirected its sponsorship efforts towards the Dakar project, prioritizing this high-profile event as a key focal point for engaging with consumers.
The unveiling of the Duster Soul of Dakar signifies Dacia’s commitment to leveraging the excitement and spirit of the Dakar Rally to showcase its vehicles in a new light. As the brand explores the possibility of incorporating Dakar-inspired elements into future releases, enthusiasts can look forward to a potential lineup of models that embody the rugged and adventurous spirit of this iconic rally event.
