Dongfeng Motor Accelerates Self-Owned Passenger Vehicle Business with eπ Automotive Technology Company
Shanghai (Gasgoo) – Dongfeng Motor recently made a significant announcement regarding the establishment of eπ Automotive Technology Company on June 26. This move signifies a strategic step towards advancing the development of its self-owned passenger vehicle business. The newly formed entity aims to streamline resources throughout the entire value chain, encompassing R&D, manufacturing, supply chain, sales, and services, in order to propel Dongfeng Motor’s transformation in the era of electrification and smart mobility.
The founding of eπ Automotive Technology is a crucial initiative for Dongfeng Motor to consolidate its brand assets and enhance competitiveness in light of the ongoing shift towards electrification and intelligence within the automotive industry. Positioned as a key component of Dongfeng Motor’s new energy passenger car strategy, eπ will capitalize on the group’s technological expertise, brand reputation, and industrial ecosystem to refine its brand and channel strategies. With a focus on meeting the needs of users, the company is dedicated to delivering top-notch products and services, while embracing agile operations and comprehensive resource integration to expedite its evolution.
Dongfeng Motor’s array of self-owned passenger vehicle brands now includes VOYAH, MHERO, Aeolus, and eπ. In a significant development earlier this year, Dongfeng Motor announced an expanded strategic partnership with Huawei. This collaboration aims to co-develop a diverse range of intelligent vehicles across its proprietary and joint-venture brands, tailored to cater to various global market segments.
As Dongfeng Motor forges ahead with its endeavors in the realm of self-owned passenger vehicles, the establishment of eπ Automotive Technology Company is poised to play a pivotal role in driving innovation, enhancing competitiveness, and shaping the future of the brand in an increasingly electrified and intelligent automotive landscape.
[Original article source: Gasgoo.com]
