The electric bicycle market in the US is seeing some exciting developments as two prominent players, Electric Bike Company and Integral Electrics, have announced a merger. Electric Bike Company, known for its customizable electric bicycles manufactured in Southern California, has joined forces with Integral Electrics, a brand specializing in electric bicycles designed for women and short-statured riders.
Both companies have established unique positions in the industry. Electric Bike Company allows customers to customize every aspect of their electric bicycles, from paint color to components and materials. With multiple assembly locations in Newport Beach, California, EBC can quickly respond to custom builds designed by customers on their website or at various dealer locations across the US. This level of customization caters to a market where riders seek unique bikes that reflect their personality.
Integral Electrics, on the other hand, focuses on making cycling more accessible for female riders and other underserved demographics. The brand’s e-bikes are designed to accommodate a wide range of riders, including those looking to carry multiple children or simply make cycling easier for everyone. Founder and CEO Laura Belmar started Integral Electrics after struggling to find a cargo e-bike that met her needs as a mother, tapping into a market that was not adequately addressed.
The merger between Electric Bike Company and Integral Electrics will see Integral Electric’s designs incorporated into EBC’s lineup of models. While EBC has excelled in cruisers and comfort bikes, the addition of Integral Electric’s cargo bikes and trikes will provide customers with a more diverse range of options. EBC’s founder and CEO, Sean Lupton-Smith, expressed excitement about the merger, highlighting Integral Electric’s innovative approach.
The decision to merge comes at a time when local manufacturing in the US offers significant advantages, especially amid tariff uncertainty. By producing and assembling bikes locally, both companies can ensure quality and safety standards are met while also responding to market demands efficiently. Belmar, who will now serve as President and Chief Commercial Officer at EBC, praised the company’s commitment to quality and safety.
In addition to the merger, Electric Bike Company recently partnered with Pedego to offer unique customer-designed e-bikes. This collaboration allows customers to customize their e-bikes using EBC’s Design Wall at Pedego stores, expanding access to one of the most extensive e-bike sales and service networks in the country.
Overall, the merger between Electric Bike Company and Integral Electrics signifies a significant step forward in the electric bicycle market, combining innovative designs with local manufacturing to meet the evolving needs of riders. The partnership with Pedego further reinforces EBC’s commitment to customization and customer satisfaction, setting a new standard in the industry.
