The Ford Family: A Legacy of Success
Bill Ford, a key figure in the Ford family dynasty, believes in a plan that allows new talent to thrive on their own merits, independent of their last name. Reflecting on his own early career, Bill acknowledges the insecurities he faced, questioning whether he earned his position or if it was simply due to his family name.
Joining the family business comes with a unique set of challenges, as Nick Ford, the younger brother, shares his experience. Coming from a background in management consultancy, Nick now plays a crucial role in developing Ford’s future enterprise strategy. The intricate details of their plans remain under wraps, but Nick emphasizes the strong position and brand reputation that Ford holds in the industry.
At the helm of Ford Performance is Will Ford, the individual tasked with enhancing Ford’s motorsport portfolio. Collaborating with global motorsport director Mark Rushbrook, Will oversees the development of a Mustang racing “pyramid,” catering to different levels of driving expertise – from a junior driving academy to the pinnacle of Mustang GT3 racing.
