Ferrari Admits Mistake in Replacing Physical Buttons with Haptic Controls
Ferrari has made a bold decision to reverse its choice of replacing physical buttons with haptic controls on its steering wheels. This change will be implemented across the entire Ferrari range, starting with the Amalfi model. The decision to bring back traditional physical buttons was driven by feedback from owners who preferred the familiar start/stop button.
The use of haptic technology was first introduced in the SF90 hypercar and partially in the F80 model. Commercial boss Enrico Galliera explained that the initial intention behind incorporating haptic controls was to enhance the speed of interaction, inspired by the seamless experience of using a smartphone. However, it became apparent that this approach was not conducive to safe driving practices, as it diverted attention away from the road and required too much focus on the steering wheel.
Galliera emphasized the importance of maintaining a balance between digital innovation and practical functionality in the design of Ferrari’s vehicles. He acknowledged that while digital interaction can offer advantages, certain key functions, such as the start/stop button, hold significant historical and iconic value for Ferrari enthusiasts. As a result, Ferrari plans to reintroduce physical buttons for commonly used functions while retaining some digital controls for added convenience.
Following the introduction of this new setup in the Amalfi model, Ferrari is committed to implementing the same approach in all future launches. Galliera confirmed that the company will strive to achieve a more harmonious blend of physical and digital controls in its vehicles, ensuring a seamless and intuitive user experience for drivers.
In conclusion, Ferrari’s decision to revert to physical buttons reflects a commitment to listening to customer feedback and prioritizing safety and user experience in its vehicle designs. By striking a balance between tradition and innovation, Ferrari aims to deliver a driving experience that is both technically advanced and user-friendly.
