Ford is making a big move to make its vehicles more accessible to American consumers. The company has launched a new campaign called “From America, For America” that includes some enticing discounts and offers for potential buyers.
One of the major deals being offered is employee pricing for all on most 2024 and 2025 model vehicles. This means that customers can purchase a Ford or Lincoln vehicle at the same price that employees pay. However, there are a few exceptions to this offer, such as the F-150 Raptors, 2025 Super Duty pickups, and Expedition. The Lincoln Navigator and Ford’s fleet vehicles are also not included in the employee pricing promotion.
In addition to the employee pricing offer, Ford is also extending its “Power Promise” promotion for EV shoppers. This promotion includes a free Level 2 home charger with standard installation, 24/7 live electric vehicle support, roadside assistance, and an 8-year, 100,000-mile battery warranty. This offer is available for any new EV purchase or lease, including the popular Mustang Mach-E and F-150 Lightning pickup.
The decision to offer these discounts and promotions comes at a time when Ford is seeing increased competition in the market. With the new tariffs taking effect, there is a lot of uncertainty in the industry. By providing these attractive deals, Ford hopes to secure its position in the market and attract more customers.
One Ford dealer mentioned that the discounts can be quite significant, depending on the vehicle’s cost. For example, an F-150 XLT hybrid with an MSRP of $65,000 would cost $55,000 under the employee pricing plan. Similarly, the price of an Escape ST SUV with an MSRP of $36,300 would be reduced to $33,000.
The recent introduction of the 2025 F-150 Lightning with new features and the Ford Mustang Mach-E starting at $36,495 has also generated excitement among customers. These models offer a range of options for consumers looking for electric vehicles.
Overall, Ford’s new campaign and discounts aim to boost sales and attract more customers in a competitive market. With these attractive offers, Ford is hoping to maintain its position in the industry and continue to provide quality vehicles to American consumers.
