Miraco Motor is set to enter the European market with its electric vans, aiming to compete with established players in the industry. The company’s CEO, Xiao Ning, announced plans to launch their first model in Europe next year, targeting a 10% market share in a segment that sees over 1.7 million vehicles sold annually.
Ning highlighted the cost advantage of electric commercial vehicles over petrol counterparts, citing the lower cost of electricity compared to gasoline. Miraco Motor’s vans boast a range of up to 350km on a single charge and are designed with a modular approach to facilitate the production of new models by separating drivetrain parts from the cabin and cargo areas.
In addition to their electric vans, Miraco Motor also has ambitions to venture into the robotaxi industry with autonomous driving systems. The company has partnered with European electric-van developer Flynt to handle sales and after-sales service for their co-designed products, enhancing their competitiveness in the market.
Unlike passenger EVs from China that face tariffs in the European Union, Miraco Motor expects their commercial vehicles to not encounter such trade barriers, giving them a strategic advantage. The company aims to serve as the vanguard for GAC Group as it accelerates its internationalization pace, with plans to expand its global reach to over 100 countries and regions.
GAC Group, with partnerships with major automakers like Toyota and Honda, has set an export target of 500,000 vehicles by 2027, almost quadruple the volume in 2024, as stated by its general manager Feng Xingya.
Overall, Miraco Motor’s entry into the European market signals a new player challenging the status quo in the electric van segment, backed by innovative technology, strategic partnerships, and a strong global expansion strategy. With their focus on sustainability, cost-efficiency, and advanced features, Miraco Motor is poised to make a significant impact in the commercial electric vehicle market.
