HERE TECH DAY: Leading the New Era of Software-Defined Vehicles
On November 14th, the highly anticipated HERE TECH DAY event concluded successfully in Shenzhen. With HERE as the host and Gasgoo as the organizer, the event was centered around the theme of “Leading the New Era of Software-Defined Vehicles.” It highlighted HERE’s cutting-edge electronic maps and location services for the global automotive industry, offering integrated solutions for navigation, assisted driving, city NOA, logistics, and more.
The event kicked off with a warm welcome from Sammie Xi, GC General Manager of HERE, setting the tone for a day filled with insightful discussions and innovative ideas.
Advancing Businesses with Location Technology
The automotive industry is experiencing significant transformations driven by connectivity, automation, and electrification. HERE, as a leading provider of positioning software platforms, has played a crucial role in shaping the industry’s landscape. With data and solutions provided to over 70 OEM brands, HERE has enabled real-time traffic data sharing among more than 44 million connected vehicles, benefiting over 200 million vehicles worldwide. Additionally, HERE’s advanced driver assistance systems (ADAS) and high-definition maps have been adopted by numerous OEMs, paving the way for hands-off, eyes-off L3 autonomous driving features.
Latest Trends & Industry Insights
The global automotive market is on a growth trajectory, with sales expected to reach 88 million units in 2024 and projected to hit 97 million by 2030. Regions like South America, South Asia, and India are witnessing rapid growth, while China remains a key player in the industry. Technological advancements in software-defined vehicles (SDVs) are revolutionizing vehicle performance, electrification, cockpit experiences, and autonomous driving capabilities. HERE’s mapping and positioning technologies are at the forefront of these trends, supporting features like OTA map updates, EV charging point planning, and enhanced ADAS systems.
Location Intelligence for the Digital Cockpit
As the era of autonomous driving unfolds, maps are evolving beyond traditional navigation functions. HERE offers comprehensive solutions for the digital cockpit, utilizing advanced mapping technologies to enhance user experiences. From dynamic services to software development toolkits, HERE empowers users to customize their navigation experience and access real-time map updates. The introduction of richer rendering experiences, including 3D digital terrain and detailed building attributes, is set to further elevate the digital cockpit experience.
Global ADAS and AD Solutions
High-definition maps play a critical role in enabling autonomous driving systems across various vehicle types. With precise vehicle positioning, enhanced perception systems, and driving policy information, HD maps ensure safe and efficient autonomous driving experiences. HERE’s Automotive Solution Architect in Greater China highlighted the six key advantages of HD maps, emphasizing their importance in supporting autonomous driving technologies.
Diverse Navigation Experience
In the digital age, navigation services are evolving to offer personalized and intelligent features beyond traditional map and route planning functions. By integrating real-time traffic data, weather conditions, and user preferences, navigation services can provide users with more precise and efficient travel recommendations. The best navigation experiences prioritize user safety, driving habits, and road conditions, continuously optimizing and innovating to deliver intelligent and user-friendly services.
Location Technology in Action
HERE provides a range of services, including public transportation, route planning, geospatial databases, real-time traffic updates, and map rendering, through its web and native APIs. These APIs support a wide range of functions, from map rendering to real-time traffic information inquiries, catering to cross-screen and cross-device development needs.
Leading Era of SDV – Innovations and 2025 Forecast
The roundtable discussion session at HERE TECH DAY delved into the future trends and innovations of software-defined vehicles, with industry experts sharing insights and forecasts for the automotive industry. As the event concluded, HERE Technologies reaffirmed its commitment to driving innovation in automotive map technology, collaborating with industry partners to create a brighter future for intelligent travel.
In conclusion, HERE TECH DAY was a resounding success, showcasing the pivotal role of maps in shaping the future of the automotive industry. As technology continues to advance, HERE Technologies remains at the forefront of innovation, shaping the future of intelligent travel.
