Geely Holding, also known as Zhejiang Geely Holding Group, has set its sights on selling five million vehicles annually by 2027, showcasing its ambitious goals in the automotive industry. With a diverse portfolio of passenger vehicle and commercial vehicle brands, including the recent merger of Lynk & Co with Zeekr and potential expansion of alliances with Renault Group, Geely is making waves in the market.
The success of the Geely brand in January, where it surged to first place in the world’s biggest market, is a testament to the brand’s momentum. Models like the Xingyue L, Xingyuan, and Xingrui have played a significant role in this success, with the Xingyue L becoming the best-selling car in the Chinese market. The brand’s upcoming models like the Boyue L successor, fifth-generation Emgrand, next Haoyue Pro, and Livan 7 facelift are set to further strengthen its position in the market.
Lotus, known for its high-performance vehicles, has adjusted its plans in recent months, focusing on adding range-extender EVs in 2026. The highly anticipated Type 134, an e-SUV, is expected to debut in 2027, followed by the sports car Type 135 in 2028/2029. These models showcase Lotus’ commitment to innovation and electric mobility.
Lynk & Co, now under new ownership, is gearing up to launch the Lynk & Co 900, a PHEV-powered SUV based on Volvo Cars’ SPA2 architecture. The brand’s evolving product line, including models like the Z10 and Z20, reflects its commitment to shared components and platforms across brands. The future lineup of Lynk & Co models like the Z30 and Z50 promises to offer innovative features and technologies.
Smart, the joint venture between Mercedes-Benz and Geely, faces challenges in the European market, with a shift towards selling EVs in the early 2030s. The brand’s latest model, the #5 MPV, is set for a facelift in 2027, with plans for a successor in 2030. The future lineup of smart models, including the #1 and #3, will feature PHEV or EREV powertrains to align with changing market trends.
Volvo is making waves with its upcoming models, including the electric-native EX60 and EX60 Cross Country set to debut in 2026. The brand’s commitment to electric mobility is evident in models like the EX30 and EX90, with production starting in second plants in 2025. The highly anticipated ES90, a big electric sedan, is set to be revealed on 5 March, signaling Volvo’s continued innovation in the EV space.
Zeekr, Geely’s luxury brand, is expanding its range with models like the 007 GT shooting brake and project DX1E SUV set to launch in 2025. The brand’s focus on electric and plug-in hybrid powertrains reflects its commitment to sustainable mobility. With future models like the Beluga luxury MPV and Grampus SUV slated for 2026, Zeekr is poised for growth in the luxury electric vehicle market.
