Great Wall Motor Inaugurates New Plant in Brazil as Hub for Latin American Strategy
Great Wall Motor (“GWM”) has taken a significant step forward in its globalization efforts with the official launch of operations at its new plant in Brazil. The milestone, which occurred in the early hours of August 16 (Beijing time), signals the automaker’s commitment to expanding its presence in Latin America and moving upmarket in overseas markets. The plant, located in Iracemápolis, SĂŁo Paulo, was acquired from Daimler Group and has been transformed into an advanced smart manufacturing base.
As GWM’s third full-process vehicle production hub outside China, the Brazilian plant plays a crucial role in connecting the company’s operations in Europe, Southeast Asia, and Latin America. With a focus on improving delivery times and localized services, the facility will serve key markets such as Mexico, Argentina, and Chile. The plant covers 1.2 million square meters and includes welding, painting, and final assembly workshops, as well as comprehensive utilities and logistics systems. Initial production will focus on core models like the HAVAL H6, HAVAL H9, and the 2.4T Great Wall POER, with an annual capacity of 50,000 vehicles.
Situated in SĂŁo Paulo, Brazil’s industrial hub, the plant benefits from strong transport links and a well-established supplier base. This strategic location supports efficient operations and is part of GWM’s broader “ecosystem globalization” model. The company has evolved from a pure exporter to a global operator with a network of over 1,400 overseas sales outlets and products sold in more than 170 markets. In addition to its overseas plants, GWM operates KD assembly facilities in countries like Ecuador and Pakistan.
The inauguration of the Brazilian plant represents a key milestone for GWM as it continues to strengthen its presence in Latin America and enhance its global footprint. The company’s commitment to innovation, efficiency, and customer service will drive its success in the region and beyond.
