The Haval Jolion Pro: A Surprising Addition to the UK Market
The Haval Jolion Pro has quietly made its way into the UK market, catching many by surprise with its arrival. This Chinese brand, which is actually a sub-brand of GWM, is slowly making its mark in the automotive industry. In fact, in Australia, it even outsold Volkswagen in 2024 – a remarkable feat for a relatively unknown brand.
GWM, the parent brand, is also responsible for the Ora models, such as the 03 electric supermini, previously known as the Funky Cat. It seems that GWM has a penchant for quirky names, with models like the Big Dog and Cool Dog in their lineup. The Jolion, which translates to ‘first love’ in Chinese, is just one of the many interesting models that GWM has to offer.
While GWM’s marketing strategy may be a bit confusing, there is no denying that the Jolion Pro is a car that speaks for itself. Set to be joined by more Chinese siblings in UK showrooms in the future, GWM is making a bold statement in the competitive automotive market.
International Motors, the company handling UK imports for GWM, as well as Isuzu, Subaru, and Xpeng, may have their work cut out for them in promoting the brand. However, with the Jolion Pro leading the charge, there is no doubt that GWM is here to stay.
Whether you fancy a Tank or a Poer from the GWM lineup, one thing is for sure – the Jolion Pro is a car worth considering. With its unique design, impressive features, and competitive pricing, this Chinese brand is definitely one to watch out for in the UK market. So, keep an eye out for the Haval Jolion Pro – it may just be your next ‘first love’ in the world of automobiles.
