Jaguar Land Rover CEO Impressed by New GT and Confident in Brand’s Future
In a recent interview with Autocar, outgoing Jaguar Land Rover (JLR) CEO Mardell shared his excitement about the new GT model, describing it as the “most fun” he’s had during his time at the helm of the company. He praised the vehicle for its speed, acceleration, performance, and unique character, highlighting the enthusiasm of the chassis team for the car’s potential.
Looking towards the future, Mardell expressed confidence in Jaguar’s prospects as an all-electric luxury brand, predicting significant wait lists for the first electric product. He emphasized that he sees no major obstacles to the success of the new Jaguar models in the evolving automotive landscape.
While Mardell leaves JLR in a stronger position than when he took over, the company still faces challenges, particularly in the form of new tariffs on foreign-built cars in key markets like the US. The recent trade deal between the UK and the US has mitigated some of the impact, but JLR remains vulnerable to higher tariffs on cars exceeding certain thresholds.
Additionally, JLR’s transition to a fully electric lineup presents a strategic challenge for the incoming CEO, as global demand for premium electric vehicles fluctuates. Navigating this shift will be crucial for the brand’s long-term success.
Despite these challenges, Mardell’s positive outlook and enthusiasm for the new GT reflect a sense of optimism for Jaguar Land Rover’s future. As the company continues to evolve and adapt to changing market conditions, its commitment to innovation and performance remains unwavering.
