KGM’s Future Growth Strategy under New Ownership
KGM’s UK importer is optimistic about the future of the Korean brand, believing that recent investments made by its new owner will pave the way for success. However, instead of focusing solely on increasing sales volume, KGM will prioritize steady and sustainable growth.
KGM, formerly known as Ssangyong Motors, specializes in rugged SUVs and pick-up trucks. Over the past decade, the brand has changed ownership multiple times, from the Ssangyong conglomerate to Chinese car maker SAIC and Indian giant Mahindra. Despite these transitions, KGM has faced challenges due to inconsistent product cycles and a lack of investment.
With the recent influx of investment from its new owner, KGM is poised for a turnaround. The brand aims to focus on building a strong foundation for growth, rather than just chasing sales numbers. By prioritizing sustainable growth strategies, KGM is positioning itself for long-term success in the competitive automotive market.
