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Ride Radar > Blog > Electric Vehicle > Korea’s first EV pickup is in high demand, and it’s not from Hyundai
Electric Vehicle

Korea’s first EV pickup is in high demand, and it’s not from Hyundai

Last updated: March 20, 2025 12:17 pm
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Korea has introduced its first electric pickup truck, the KGM Musso EV. This innovative vehicle comes from South Korean carmaker KG Mobility, known for its rugged 4x4s, SUVs, and pickup trucks. Launched earlier this month, the Musso EV has already garnered over 3,200 orders in just two weeks, with the Special Edition version selling out in under two hours.

The Musso EV combines the functionality of a pickup truck with the comfort of an SUV, offering a new alternative to mid-size SUVs. The interior features a “Slim & Wide” layout, with a panoramic widescreen, dual 12.3″ digital clusters, and navigation screens. Standard features include Android Auto and Apple CarPlay support, ClearSite Ground View cameras, and a wireless phone charger.

Powered by an 86.6 kWh LFP battery, the Musso EV boasts nearly 250 miles of driving range. It can charge up to 80% in just 24 minutes with a 200 kWh fast charging capability. The vehicle also includes V2L capabilities, allowing it to power up a worksite, camping setup, electronics, and more.

The Musso EV is available in both single (FWD) and dual-motor setups. The FWD version features a 152.2 kW front motor with up to 207 horsepower, while the AWD version packs up to 413 horsepower. It can tow close to 4,000 lbs (1.8 tons) and includes a “trailer sway function” for added stability.

With dimensions of 5,160 mm long, 1,920 mm wide, and 1,740 mm tall, the Musso EV is comparable in size to the Ford Ranger. Priced at 48 million won (around $32,800), the electric pickup is expected to cost around 39.62 million won ($27,000) after incentives.

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The KGM Musso EV aims to cater to a wide range of customers and hopes to establish itself successfully in the market. Would you consider buying the KGM Musso EV over popular electric pickups like the Ford F-150 Lightning, Rivian R1S, or Tesla Cybertruck? Share your thoughts in the comments.

(Source: KGM)

TAGGED:demandhighHyundaiKoreaspickup
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