Leapmotor, a leading electric vehicle (EV) manufacturer based in China, has made a significant move by officially entering the Hong Kong market. The company recently opened its first local store in the region, marking a milestone in its global expansion strategy.
Market development in Hong Kong and Macau will be overseen by Leapmotor’s marketing team in the Chinese mainland, according to Zhu Jiangming, the company’s founder, chairman, and CEO. Hong Kong, despite its relatively small automotive market size of 40,000 to 50,000 vehicles annually, provides Leapmotor with a platform to showcase its innovative products to a global audience. Additionally, it serves as a gateway for global investors to gain insights into Leapmotor’s operations and growth trajectory.
In line with its international expansion plans, Leapmotor is in the process of finalizing the locations for its assembly plants in Europe and Southeast Asia by the end of this year. The company’s export volume has been impressive, exceeding 17,000 units from January to May, positioning Leapmotor as a frontrunner among China’s new energy vehicle startups. To bolster its global presence, Leapmotor has established partnerships with dealers to open approximately 500 stores overseas, with a focus on the European market.
A significant milestone for Leapmotor was the strategic investment by Stellantis, a leading automotive manufacturer, in October 2023. Stellantis injected 1.5 billion euros ($1.7 billion) to acquire around 20 percent equity in Leapmotor, making it the EV maker’s largest external shareholder. This partnership led to the formation of a joint venture, Leapmotor International, with a 51:49 equity ratio, headquartered in Amsterdam, the Netherlands. Leveraging Stellantis’ robust distribution channels, Leapmotor is actively expanding its sales networks in international markets.
The company’s growth trajectory is evident from its delivery figures, with a notable achievement of 45,067 vehicles delivered in May 2025, reflecting a 148.10 percent year-on-year increase. From January to May, Leapmotor recorded a substantial year-on-year growth of 160.83 percent, delivering a total of 173,658 vehicles. Since its inception, Leapmotor has amassed a cumulative delivery figure of 773,206 vehicles as of the end of May.
The entry into the Hong Kong market signifies Leapmotor’s commitment to global expansion and its strategic positioning in key international markets. With a strong focus on innovation, sustainability, and customer satisfaction, Leapmotor is poised to make a significant impact in the global electric vehicle industry.
