Li Auto Resumes Publishing Weekly Sales Data After Brief Suspension
After suspending the sharing of weekly insurance registration data last week in response to a call from an industry association, Li Auto has resumed publishing the data, but only its own. The company sold 8,600 vehicles in the 12th week of 2025, marking an 8.86 percent increase from the previous week’s sales of 7,900 units.
Li Auto’s decision to halt the sharing of weekly data came after the China Association of Automobile Manufacturers (CAAM) urged companies to cease publishing weekly sales charts. CAAM argued that the source of the weekly sales rankings was unknown, disrupting industry order and fueling vicious competition among automakers.
In response to CAAM’s call, Li Auto decided to only share its own sales data going forward. The company’s weekly sales leaderboard, which it typically shared every Tuesday, may not continue to be published as a result.
The move to suspend the sharing of weekly data has sparked protests from some of Li Auto’s peers in the industry. While Li Auto used the weekly rankings to strengthen its position as a leader among new carmakers and boost consumer confidence, other companies felt pressure from the volatile nature of the data.
Despite the controversy surrounding weekly sales rankings, Li Auto’s decision to resume publishing its own sales data indicates a willingness to adapt to industry standards. Moving forward, the company may continue to share its sales figures on a regular basis, aligning with the operating cycle of the automotive industry.
Overall, Li Auto’s decision to resume publishing its weekly sales data showcases a commitment to transparency and accountability in the competitive electric vehicle market. By focusing on its own performance metrics, the company aims to build trust with consumers and drive sales in the long run.
