Li Auto, a leading electric vehicle manufacturer, has reported strong delivery numbers for the second quarter of 2025. In this period, the company delivered a total of 111,074 vehicles, surpassing the reduced guidance provided earlier in the quarter. This performance represents a year-on-year increase of 2.30 percent and a quarter-on-quarter increase of 19.61 percent.
Despite the positive second-quarter results, Li Auto has experienced a slight decline in overall sales for the year. In the first seven months of 2025, the company delivered a total of 234,669 vehicles, reflecting a 2.21 percent decrease compared to the same period last year. This decline can be attributed to underperformance in the sales of the L series models, including the Li L6, Li L7, Li L8, and Li L9.
One standout performer for Li Auto in July was the Li Mega MPV, which delivered 2,816 units, marking the second-highest monthly total on record. However, this model accounted for only 9.16 percent of the company’s total deliveries for the month. On the other hand, the newly launched Li i8 electric SUV faced challenges during its initial rollout, prompting a re-launch with reduced versions and price adjustments.
Looking ahead, Li Auto has ambitious plans for its upcoming models. The company is set to launch the Li i6, a smaller electric SUV, in September. With lower price points expected for the Li i6, Li Auto aims to attract a wider range of customers and boost overall sales figures.
In response to market competition and short-term sales pressures, Li Auto recently withdrew a new sales system that had been implemented for less than six months. This strategic move reflects the company’s commitment to adapting to market dynamics and maintaining a strong competitive position in the electric vehicle industry.
Overall, Li Auto’s performance in the second quarter of 2025 demonstrates resilience and adaptability in the face of evolving market conditions. Investors and industry observers will be eagerly awaiting the company’s unaudited financial results for the quarter, which are scheduled to be released on August 28. Additionally, Li Auto’s upcoming product launches and sales strategies will be key areas to watch as the company seeks to drive growth and innovation in the electric vehicle market.
