Lotus is considering the possibility of introducing a new V8 model, marking the first time since the Esprit V8 was discontinued in 2004. The idea of a V8 Lotus came up during a discussion about offering a high-power V6 model that could rival the Porsche 911 GT3. This move could potentially help Lotus increase its average selling price and turn around recent losses.
The current Emira V6, priced at £92,500 in the UK, is significantly cheaper than the 510bhp Porsche 911 GT3, which starts at £158,200. By introducing a V8 model, Lotus could cater to a higher-end market segment and boost its revenue. However, there are concerns about the feasibility of fitting a larger engine into the mid-engined Emira’s compact frame.
Lotus has faced challenges in the US market, particularly due to the imposition of a 25% tariff on British-built cars. As a result, shipments of the Emira to the US have been put on hold. While a recent agreement between the UK and US to reduce tariffs on UK goods to 10% has been reached, Lotus is still awaiting further details before resuming shipments.
In addition to the potential V8 model, Lotus had initially planned to replace the Emira with an electric sports car. However, the company is currently assessing market readiness for such a vehicle before making a final decision. Lotus CEO, Matt Windle, expressed uncertainty about the demand for an electric sports car, indicating that market conditions will play a crucial role in determining the company’s future product offerings.
Overall, Lotus is exploring various strategies to expand its product lineup and enhance its competitiveness in the market. The introduction of a V8 model and the potential shift towards electric vehicles demonstrate the company’s commitment to innovation and adaptation in a rapidly evolving automotive landscape.
