Shanghai Design Center Inaugurated by MAEXTRO, a Luxury NEV Brand Co-developed by JAC Group and Huawei
Shanghai has recently witnessed the grand opening of the Shanghai Design Center by MAEXTRO, a high-end new energy vehicle (NEV) brand created through a collaboration between JAC Group and Huawei. This significant event signifies a major step forward in the company’s global design and innovation strategy, as announced by JAC Group.
Photo credit: MAEXTRO
The choice of Shanghai as the location for the design center is strategic, given the city’s reputation as a hub for top-tier talent in software development, vehicle design, and integrated development. With its mature industrial ecosystem, strong business environment, and access to global technology resources, Shanghai provides the ideal setting for MAEXTRO’s Shanghai Design Center to thrive.
The center is envisioned as JAC Group’s “bridgehead” for engaging world-class design expertise and an “innovation testing ground” under the Yangtze River Delta integration strategy. By leveraging Shanghai’s talent pool and Pudong New Area’s supportive policies, the center aims to drive advancements in smart connectivity and NEV design, while also serving as a strategic foothold for JAC Group’s nationwide and global expansion.
With a focus on connecting global resources, fostering full-chain innovation, exploring intelligent technologies and software-defined mobility, and enhancing dual-city collaboration, the MAEXTRO Shanghai Design Center is poised to strengthen JAC Group’s R&D capabilities and drive technological breakthroughs in intelligent driving and vehicle connectivity.
Looking ahead, the center will play a pivotal role in attracting top-tier talent, cultivating a globally competitive R&D team, and creating an open ecosystem for cross-industry collaboration. By working closely with universities, tech enterprises, and industry partners, the center aims to explore new opportunities in the automotive sector and lead the way in cutting-edge solutions for the future of mobility.
