Mercedes-Benz Group is taking proactive steps to strengthen its presence in the United States by creating a new position of Chief Executive Officer North America. This strategic move aims to enhance engagement with US customers and the economy, while also elevating the importance of the US in the company’s global business plans.
The decision comes in the midst of significant changes in the US economic landscape, with President Donald Trump signaling a shift in international trade rules through import tariffs. In response, automotive companies, including Mercedes-Benz, are working on effective strategies to navigate these evolving challenges.
Jason Hoff, currently Head of Quality for Mercedes-Benz Cars & Vans, will assume the role of CEO Mercedes-Benz North America starting May 1st, 2025. Reporting directly to the Mercedes-Benz Group AG Board of Management, Hoff will oversee the overall strategic direction of Mercedes-Benz in the United States.
Ola Kaellenius, CEO of Mercedes-Benz Group AG, emphasized the importance of the US market, stating, “The United States has been our successful home for over a century. To unlock our full potential, we are now creating the position North America CEO.” This move aims to drive growth, enhance synergies, and strengthen investments in the US economy.
Mercedes-Benz has a significant manufacturing footprint in the US, with the Tuscaloosa plant in Alabama playing a crucial role. Established in 1995, the plant exports around two-thirds of its annual production, making it one of the largest automotive exporters in the country. The facility produces a range of SUV models, including the GLE, GLE Coupé, GLS Maybach, EQS SUV, EQE SUV, and Mercedes-Maybach EQS SUV.
The company’s commitment to the US market is further demonstrated by its investments in battery manufacturing for electric vehicles. The battery factory in nearby Bibb County produces batteries for the EQ models, showcasing Mercedes-Benz’s dedication to sustainable mobility solutions.
Overall, the creation of the North America CEO position underscores Mercedes-Benz’s long-term commitment to the US market. By consolidating activities and subsidiaries under one leadership role, the company aims to drive growth, enhance customer satisfaction, and continue its legacy of excellence in the United States.
